Are You Making This Major Social Media Mistake?

beware of buying followersMost people marketing online understand that they need a presence on social networks such as Twitter and Facebook. But, establishing a following can feel like an endless uphill climb. You make posts, you answer questions, you retweet and follow. But, your network seems to grow slowly, if at all.

You’ve probably seen operations selling Facebook and Twitter followers. The price is usually pretty low, with a price of pennies per account. It can bet tempting to buy an instant 1000-strong following. But, this is a mistake that will harm your business more than it could ever help.

No one on that list is a legitimate business prospect.

Remember, the ultimate point is to cultivate new customers. And, almost none of the followers you get will even come from the Tampa Bay area. They are, instead, fake accounts run by one or two people who will never even look at your updates. You will get no business from these new followers.

Your investment will disappear.

You may feel that the appearance of having a popular page is enough to get real people in the room. But often, when you buy likes, those followers evaporate within days. Many accounts get banned for spamming. In other cases, the fake account operators will un-follow in an attempt to get the unwary to buy their services all over again. Either way, it’s money down the drain.

Your Account Can Get Suspended for Spamming

Twitter and Facebook are quick to suspend people they think are manipulating the system. And, this sort of gaming is very obvious to their system since likes and follows all appear in a period of hours. Plus, a good portion of the accounts you associate yourself with when you buy likes have already been flagged as possible spammers.

In the end, you are better off building an organic local Tampa following, no matter how slowly it goes. A few ways to gain influence:

  •  Share expert advice from the leaders in your field, both here in the Tampa Bay area and throughout the country. It shows that you are plugged in to the important influencers in your industry.
  •  Interact. Reply when customers post on your page. Retweet compliments.
  •  Evoke emotion and involvement. Pose thought-provoking questions. Share photos that are funny or emotionally evocative.
  •  Keep it all up. Social involvement is an ongoing process. It takes time to build relationships and work to sustain them. By dedicating a little time each day, or hiring a professional to do so in your stead, you can build the trust that leads to professional relationships.


Effective Marketing for Your Crowdfunding Project

Whether you are fully funded or still seeking contributors, a sound marketing strategy can help you achieve your goals. Social and content marketing are uniquely well-suited for crowdfunding projects. But, you need to do things just right to make the most of your efforts. A few simple rules:

crowdfundingRule 1: Start early.

The earlier you begin to build anticipation for your project, the better your results will be. Create a robust online presence with profiles on Facebook and Twitter, as well as a blog on your site. Share updates often with the people who have funded you.

Rule 2: It’s all about community.

As a crowdfunding venture, you already have a leg up over traditionally funded venture: there is already an audience that is emotionally invested in your product. Share freely with them, and they will repay you by sharing your posts and talking you up to their family and friends.

Rule 3: Don’t be shy about sharing.

Tell everyone you know about your crowdfunding project. Reach out to people you don’t know, as well, who are in the sector that you’d like to reach. For instance, if you are building a game, drop a friendly email to a number of video game bloggers to tell them about your gaming project and what makes it of interest to them. Many bloggers are always on the look-out for content, and, if you approach them right, they’ll be happy to share your story.

Rule 4: Give to your community.

When you post online, don’t just promote your project. Seek out and create resources that are of value to the people who would be interested in your product. For instance, if you are creating a grilling tool, post links to grilling recipes and write posts about the best grilling methods. Social marketing experts recommend that promotional posts should make up only about 10% of what you share online. The balance should be witty quotes, pictures, and useful articles, some written by you, some that you found elsewhere and chose to share.

How do you know that content marketing is effective? It’s what brought you to this page. If the process of marketing your crowdfunding project has you overwhelmed, or whether you feel it’s something you’d rather delegate to someone else, please get in touch. I’d be happy to sit down with you for a free consultation to help you determine where you’d like to take your venture’s marketing.

Lara Stewart
(727) 248-0350
lara.stewart.fl [at]

Photo: stock.
xchng contributor johnnyberg

More great knowledge from around the web on marketing your crowdfunding venture:


Why You Need a Blog

If you are not particularly familiar with blogs, or the web as a whole, the value of blogs may be hard to grasp. Online marketing firm HubSpot studied 1531 small and medium businesses who have an online presence to see what a difference blogging makes. Among their findings:

  • Sites with blogs had 55% more visitors. Each and every visitor is a chance at a sale, so, the more eyes on your site, the better.
  • Sites with blogs had four times as many indexed pages on major search engines. The more pages of your site that come up in search engine searches, the better the chances that a visitor will make it to one of your pages.
  • Sites with blogs were 97% more likely to have inbound links from other sites. When you blog, other bloggers take notice. When they use your blog posts as references and link to your site, you have a better chance of interested readers finding your site.